Analysis of the most popular printing equipment re

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Analysis of the situation of printing equipment rental market in China (I)

as a professional equipment in the printing industry, the development of printing equipment is closely related to the development of the printing industry. From the perspective of China's current print market, the annual per capita consumption is $3-4, while that of developed countries is more than 10 times that of China. Therefore, there is still much room for the development of China's print market in the next few years

in China's printing equipment market, imported printing equipment accounts for nearly 70% of the market share. The high-tech products used by domestic printing enterprises, such as CTP and large newspaper printers, are completely occupied by foreign imported products

financial leasing has a history of more than 20 years in China, but the printing industry rented the equipment it needed through financial leasing, but it was only introduced in 2001. Although it is not a long time, it has achieved considerable success. Many financial leasing companies across the country regard printing equipment leasing as one of their business priorities. So, what is the future of financial leasing in the printing industry? What are the problems? The author makes the following analysis

overview of the printing industry

I. current situation of foreign printing market

throughout the 1980s and early 1990s, printing sales in foreign developed countries closely followed the growth of the national economy, even slightly faster. However, in 1991, the two began to separate, and the sales of the printing industry began to be lower than the growth of the national economy. As a printing industry, it may be difficult to detect this decline, because this industry has increased by% every year (the figure of commercial printing). However, the national economy has increased by% every year. In the future, the growing economy will continue to drive the entire printing industry, but the growth of the printing industry is still slower than the overall economic growth rate

printing is an integral part of the multimedia world. Printing has many functions: providing information, selling, forming documents, entertainment and education. In today's multimedia environment, Internet, television, radio and printing can realize some of these functions, which can be realized alone or combined with other media. Considering the importance of printing in this connecting link, because the buyer of printed matter also has access to all other media, and considering that printed matter can provide face-to-face benefits, it will decide to adopt printing when determining the share of media budget. It was these decisions, coupled with the growing economy, that finally determined the composition of the printing market and the printing industry in the next few years. Some printing markets will progress slightly faster in the next few years, but all sectors of the market have opportunities and challenges to face

general commercial printing and express printing will have a fairly steady growth in the future. The output of the printing industry in general commercial printing and Express Printing increased by 4.7% in 2003, and will increase by 4.6% from 2004 to 2006. Generally, the favorable factors for commercial printing and Express Printing in the future are economic growth, the growth of small and medium-sized enterprises and internal printing plants. The main disadvantage is that color copiers are gradually affordable, and e-commerce is also growing

II. Domestic printing market trend

with the rapid development of China's economy, the demand for all kinds of printing materials has increased sharply. From 2001 to 2002, the growth rate was 13%, and the paper used for printing products reached 36.86 million tons. In 2002, the import of printing equipment and equipment reached more than US $1 billion. According to the annual growth rate of the national economy, although the growth rate varies from region to region, the overall growth rate of the printing industry is expected to be no less than 10-15%. People in the industry are full of confidence in this

first of all, from a macro perspective, the rapid development of China's economy is bound to promote the exchange of goods (including domestic and foreign), so it will bring a huge market to advertising, promotional materials, bills, magnetic cards, packaging and decoration... And other printing. Economic development will certainly improve the living standards of the people and stimulate their growing cultural needs. The daily consumption of residents' families is increasing, the improvement of living standards makes the number of tourists increase rapidly, and people's demand for books, newspapers and periodicals increases greatly, which brings a large market to the printing industry

secondly, the General Administration of publishing has formulated some policies and measures in the past two years, which have also brought opportunities to the domestic printing industry

(1) the General Administration of publishing formulated the "Tenth Five Year Plan" development plan, proposing that the printing of books will increase from 32.621 billion to 44.2 billion, the printing of periodicals will increase from 10.004 billion to 11 billion, and the printing of newspapers will increase from 76.3 billion to 107.7 billion, with a total increase of 38.939 billion. Judging from the situation in the past two years, the above figures are relatively conservative. Such a large printing volume is bound to increase the demand for printing equipment

(2) in the past two years, the General Administration of publishing has cleaned up and reorganized printing enterprises across the country, raised the threshold for re registration and new applications for access to new printing plants (such as asset quota and equipment configuration), and promoted the upgrading of technical equipment and equipment of printing enterprises

(3) in order to promote the upgrading of processes, equipment and products in the printing industry, the General Administration of publication reported to the State Economic and Trade Commission for approval and successively published two batches of the catalogue of eliminating backward production capacity, processes and products, which also promoted the upgrading of printing equipment

(4) the publication department has formulated a plan to gradually implement 880 × 1230mm format (usually large format), although small format (787) is temporarily allowed × 1092mm) coexists with large format books and periodicals, but the general trend is 787 × 1092mm folio machines will be phased out. Large folio machines can effectively shield GPS signals and will eventually replace small folio machines. Now the printing enterprises across the country are gradually replacing the large format machines and equipment

III. printing enterprises and equipment status

China's printing enterprises will gradually develop from the original form of state-owned and collective ownership to the coexistence of multiple forms of ownership. At present, about 38% of printing enterprises are individual enterprises, 27.6% are collectively owned enterprises, only 7.3% are state-owned enterprises, and the rest are some private and semi private enterprises

in the past 20 years, another significant change in China's printing industry is the introduction of new technologies, including offset printing technology and electronic prepress process. In 1979, China's offset printing machines accounted for only 29%, most of which were embossing machines, but now the proportion of these two kinds of printing machines is opposite. Some markets showed strong growth momentum. Packaging and printing is very important for China, because high-quality packaging is a key to increase the international competitiveness of Chinese products

at present, about 20000 enterprises in China are engaged in fast short edition printing, using nearly 30000 small printing machines. In some important cities, fast printing chain enterprises have even been formed. In a total of about 152000 printing enterprises, about 70000 are engaged in photocopying and desktop output, and about 8000 periodical printing plants. Since 1978, multicolor offset printing has increased by nearly 1200%. Books, newspapers, periodicals and other annual reports have all increased by the same margin

at present, the equipment status of printing enterprises in China is as follows:

(1) prepress equipment. At present, digitalization and networking are the development direction of printing equipment. Digital equipment is mainly CTP plate making equipment and related supporting equipment, CTP plate making equipment and related supporting equipment. Although CTP equipment has developed a prototype in China, it has not yet entered the actual use stage, while more than half of the printing enterprises in the United States are using CTP plate making equipment, but there are only dozens in China, and digital proofing machines give full play to the creativity of private enterprises, all of which are imported equipment

ctp equipment suppliers are mostly from the United States, as well as companies set up in the United States by Germany and Japan. The suppliers of large format equipment include Agfa, Barco, cero, Heidelberg, Gerber, ECRM, Optronics, saiangel prepress, American screen, etc; Manufacturers of small and medium-sized formats include: printware, DuPont, etc. Cero company, Krause company, etc. provide special equipment for newspapers

(2) printing equipment. The printing equipment in our country mainly has few functions, low level of automation and intelligent control, and poor stability. The supply of medium and low-grade products exceeds the demand, and high-grade equipment is imported equipment. Among them, more than 90% of multicolor web offset printing machines with more than 60000 sheets of paper/hour are imported machines. There are nearly 200 flexographic printing machines with medium-grade and above imported. Digital printing machines with development direction have just begun to be studied in China, and they are all imported equipment at present. At present, the printing machines imported by the enterprises are mainly the products of the following companies: Heidelberg, Roland, gaobao small panel control system in Germany has not achieved the expected application effect, Mitsubishi, Komori in Japan

(3) post press equipment. The varieties and specifications of printing equipment in China are uneven, and high-end equipment mainly depends on imports. Famous brands include Martini of Switzerland

(4) printing plates. At present, CTP plates in China are all imported. The domestic silver salt CTP plate has not been successfully developed, and the international thermal CTP plate has become the mainstream. Some high-end PS plates still need to be imported, and the Yin map PS plate basically depends on imports. About 90% of flexographic plates need to be imported

(5) other printing equipment. At present, the film is mainly laser image film, and the quality lags far behind that of foreign countries. At present, the main inks are UV inks, inks for color inkjet printing, modern office supplies inks, thermosetting inks, etc. there is a large gap with foreign countries, some of which need to be improved in quality, and some of which are still blank in China. In addition, high-grade blanket mainly depends on imports, and domestic blanket can not meet the needs of high-speed printing

it can be predicted from the above situation that China's printing industry will maintain prosperity and sustainable development for a long time in the future

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